Mississippi State University’s Student Association is working on new ideas for the students, including a revamping of the way social media is portrayed to the students. The goal of the SA’s communication team is to raise the bar so news and updates of the Student Association can reach more students, as well as more alumni and prospective students.
The first of the new social media campaigns is the Twitter campaign to have over 10,000 Twitter followers by the end of the school year. Currently the SA Twitter account (@MSU_SA) has over 6,400 followers. In order to reach its goal, the SA has to average about 700 new Twitter followers a month for the remainder of the academic year.
Out of the Twitter accounts of the student government associations in the Southeastern Conference,  the MSU SA Twitter account has the highest number of followers. The second place in the Twitter follower ranking is the University of Alabama, tailing behind only by a few hundred followers.
Brett Harris, SA president, was one of the students within the SA to initiate the #MSUSATO10K campaign on twitter. 
“Most of the students get their information through Twitter, and we want our students to be informed,” Harris said. “My goal is 10,000 so that our followers reflect at least half of our student body. We hope to be at least informing that many more people, which will help our presence to the student body out that much more.”
The SA wishes to beat Alabama within the Twitter realm. To make sure that remains true, the SA has started using the hashtag #MSUSATO10K in hopes to gain some traction before the end of the semester.
 Walker Eaton, Center for Student Activities graduate assistant and second year graduate sport administration major, commends the SA on its social media efforts. 
“Although there is always room for improvement, the Student Association has always been progressive and innovative to improve the social media presence leading to more following and more effective communication,” Eaton said.
The #MSUSATO10K campaign roll out was among the first times the SA knew of its No. 1 position on Twitter among it’s SEC counterparts. 
“I don’t follow any other student government accounts other than @MSU_SA, so it is difficult to speak on other student government’s versus ours,” Eaton said. “But considering other schools in the SEC have higher enrollment than we do, I think that says a lot about the Student Association’s social media presence and overall success. I think the #MSUSAto10K campaign is 100 percent possible.”
Of the second social media campaigns, it includes a joint effort between the SA and Music Maker Productions. It includes a survey to gauge students’ satisfaction of the previous concerts put on by the SA and MMP, including Bulldog Bash. The survey can be found on the MMP website msuconcerts.com.
Thomas Fitzner, senior international business and finance major, serves as MMP student director. Fitzner and his team decided to do this survey to make improvements to their already apparent success. 
“This is the first time we have ever done a survey aside from the iPad on the first floor of the Student Union, which was used for general comments,” Fitzner said. “This time we are polling students to see what they do and don’t like on campus to better improve the concerts that are hosted on campus.”
The survey responses will be collected on Tuesday so they can be evaluated and taken into consideration before MMP plans its next big show, including the upcoming ZZ Top concert and Old Main, both in the spring semester. 
“To better serve the students and community, which is why we decided to public this survey,” Fitzner said. “We will be polling on venue preference, ticket preference, artist preference, as well as Bulldog Bash location, genre and all around improvement.”
The two social media efforts are a part of the SA’s goal to be more engaging with the student body and to take their input into consideration.