Still new by most standards, FreeSol has made quite a name for itself in relatively little time. The Memphis-based band boasts itself as a progressive hip-hop, rock and soul band, and has succeeded remarkably with this sound.
FreeSol started in 2003 when singer Chris “Free” Anderson formed the group after deciding to move away from what he described as the basic hip-hop formula of “two turntables and a microphone.” Joined by Elliot Ives on guitar, Premo Danger on keyboard and Kickman Teddy on the drums, the group found its influence in the natural variety of Memphis’s music scene.
In 2006, Memphis-native Justin Timberlake signed FreeSol onto his label Tennman Records after recognizing its talents on stage. When he introduced the group in New York, he told Rolling Stonemagazine the band’s sound was “a fusion of rock, hip-hop, rhythm and blues, and soul. It’s Memphis.”
FreeSol’s music has seen a great deal of attention. Its song “Don’t Give It Away” was used for the end credits for the “Entourage” episode “Bottoms Up.” Its music video for “Hoodies On, Hats Low” has gained popularity quickly on YouTube, despite just debuting in August. FreeSol’s second music video, “Role Model,” featuring Justin Timberlake, has received almost two million views since its release Oct. 19.
With influences ranging from Three 6 Mafia to Isaac Hayes, FreeSol succeeds in providing a different sound, playing electronic beats meshed expertly with drums and guitars that not only compliment the sound but also expand the rhythm into something even non-hip-hop fans can enjoy. The lyrics flow well with the beat and, at some points, even seem to be used as an instrument.
From its flow to its tempo to its lyrics and even its instruments, FreeSol shows old styles can be worked into new ways and made to sound right. It sounds different, and different is good.