Every August, TikTok lights up with “Alabama Rush Tok,” where potential new members (PNMs) post their outfits of the day (OOTDs) during sorority recruitment. The viral videos have turned rush fashion into a national trend, inspiring girls across the South to carefully cultivate their looks down to their shoes, jewelry and even hairstyles.

At Mississippi State University, students are bringing that same energy to recruitment, because while Mississippi State’s rush may not be quite as viral, the mix of creativity and community behind rush week is just as strong in Starkville.

It is important to note that Mississippi State’s rush week is broken up across different days, beginning with orientation, then philanthropy day one and two, sisterhood day one and two, preference day and bid day.

For the philanthropy and sisterhood days, potential new members were provided with four unique t-shirts that girls were encouraged to pair with a cute skirt and fun accessories. MSU Panhellenic’s Instagram even posted a style guide with the t-shirt design revealed for each day and clothing inspiration to accompany it.

Incoming freshman and biological sciences major Gabriella Russo admitted that social media played a huge role in her planning.

“Most of my influence came from either my friends or social media, as both are great sources for insight; however, I mainly stayed true to the style that I have for myself because I truly believe that my home and my sisterhood that I find will love me for myself and that includes the type of clothing I like to wear,” Russo said.

Russo also noticed certain patterns dominating her feed and her recruitment group.

“A lot of people went for more floral types of skirts this year for the first few rounds, which I did as well,” Russo said. “I also loved getting to see people with some fun and chunky or unique necklaces, too. For example, I made my scarf necklaces that I wore for the first days, and I received so many compliments on them.”

While pink reigned supreme among PNMs, Russo leaned into her individuality.

“I also feel as though pink has been a really big color this year, which — don’t get me wrong — I love a good pink outfit, but I definitely wanted to venture out a little more and stand out,” Russo said.

That desire to stand out while still fitting in is a balancing act every PNM faces. Senior accounting major Caty Otero, a member of Delta Delta Delta, explained her approach.

“I always made sure I was confident in what I wore and always added touches of jewelry and accessories that I loved,” Otero said.

For Otero, authenticity was the main goal.

“You don’t have to buy something new for each day. Wear something you feel yourself in and what is comfortable,” Otero said.

Another Tri Delta senior and accounting major, Lacee Riddell, pointed to accessories as the secret weapon for letting personal style shine — even in matching Panhellenic t-shirts.

“The key to showing off your personal style while still fitting the sorority recruitment expectations is accessories,” she said. “Whether it be statement jewelry, a unique pattern, a fun hairstyle, or a pop of color in your shoes, those little touches are where your personality can really shine.”

Of course, no recruitment season would be complete without a little boutique hopping. Although Russo had to shop closer to her home in north Mississippi, she recommended Starkville staples like I Just Have To Have It and VACE for anyone still scrambling to complete their looks.

Whether they are scrolling TikTok for inspiration or hitting Starkville boutiques for the finishing touches, Mississippi State PNMs are proving that rush fashion is not just what you wear but how you wear it.

As Riddell puts it, “If I could give one tip about planning rush outfits, it would be: do not be afraid to be different or stand out. The chapters want to get to know you, not for you to match a mold. Confidence in who you are is so important when going through recruitment, and when you wear something that boldly reflects your personality, it shows.”

Russo also shared a similar encouragement.

“It is so fun to hop on the trends, but at the end of the day, stay true to what you love to wear, and you’ll be so much more confident in that too,” Russo said.

Rush fashion at Mississippi State goes beyond perfectly styled skirts or trending accessories to blend confidence, personality, originality and southern flair within a shared tradition.