Honey, blue, gray and green.
Have you ever wanted to see what your eyes would look like if
they were a different color?
Monday,Universal Consulting Group, a full-service promotions
company, brought a mobile spa to promote Acuvue-2 color
contacts.
The spa brought with it a technology that allows it to take
pictures and gives students the opportunity to see what their eyes
would look like if they wore colored-contacts.
“We have ‘Eye-web,’ which is a computer that takes a digital
photograph of your face and allows you to see what you’d look like
with different color eyes,” UCG managing director Daniel Fishman
said.
The company is promoting Acuvue-2 color contacts, which are
aimed at the growing trend of color contacts in the 18-24 age
group. It also educates students on eye-care while allowing them to
experiment with eye color.
The mobile spa, set up in front of the Colvard Student Union
from 11 a.m. to 3 p.m., was open to students, faculty and whoever
happened to stop by. It offered free massages and eye make-over as
well as music and games. UCG gave away T-shirts, hats and cups to
students visiting the spa.
The entire UCG mobile spa staff travels to college campuses
across the United States, and many of its members are college
students themselves.
The UCG brings its team of optometrists, masseuses, make-up
artists and other members to all campus visits. A local optometrist
also comes to answer questions that students may have and to fit
them for contacts, Universal Consulting Group CEO Jeff Frumin
said.
The program designed for Acuvue serves to educate in an
interactive environment. UCG will take its mobile spa to 47 college
campuses in 26 different states, as well as to Panama City, Fla.,
for Spring Break, Frumin said.
“We selected schools where we thought the program would be most
beneficial-large, high-profile schools,” Fishman said. “It’s a
unique way to reach the college population.”
“It is college students marketing to students,” Frumin said.
After visiting MSU, the group will visit colleges such as the
University of Alabama, the University of Florida and the University
of Michigan.
MSU’s chapter of the American Marketing Association also helped
with the project.