Beginning Oct. 16, Sid Salter, current journalist-in-residence at Mississippi State, will begin his new role as director of the Office of University Relations.
“Hopefully, my experiences have prepared me to sharing the amazing narratives that are a part of the daily story of Mississippi State University,” Salter said. “I have engaged in print, broadcast and new media journalism, and I understand the needs that journalists have in performing their duties. I also understand that windows of media opportunity open and close quickly.”
With over 37 years of experience in journalism and management of the media, Salter said he hopes to continue the expanding growth MSU has already begun.
“MSU is in a period of unparalleled growth and development. Telling the story of the progress of this institution across multiple platforms is my goal,” Salter said.
Salter will continue his duties as journalist-in-residence while maintaining his new duties as well.
Salter is best known for his many contributions here at MSU, most notably as being the author of the biography of longtime radio broadcaster, Jack Cristil.
With his new position, Salter hopes to maintain a level of excellence already established on campus.
“I see this job as one of furthering the goals of MSU President Mark Keenum and his administration in a manner that recognizes academic achievements, research accomplishments and service to the taxpayers of Mississippi on the part of MSU faculty, students and staff,” Salter said. “I want to focus a bright light on the stars of the show – the students.”
With many years of experience under his belt and a foundation for his duty as director of University Relations, Salter is ready to get MSU on the next level of marketing.
“Ultimately, the job requires that University Relations implements the deployment of resources in support of MSU’s branding, marketing, communications and advertising efforts across multiple platforms,” he said. “That’s the beauty of this assignment, because it’s far less difficult to achieve success in marketing when you have an excellent product to sell. At MSU, we do.”